The term conceptual model is normal. It could mean "a model of concept" or it could mean "a model that is conceptual." A distinction can be made between what models are and what models are models of.



Those weak links in the system design and development process can be traced to improper execution of the fundamental objectives of conceptual modeling. The importance of conceptual modeling is evident when such systemic failures are mitigated by thorough system development and adherence to proven development objectives/techniques.